Product Marketing Manager
Location: Aldershot
Salary: £30,000 – £45,000 (DOE) + Benefits
Hours: Monday – Friday
(Hybrid Options)
A reputable client of ours are looking for a Marketing Executive to join their team. The successful candidate will be involved in developing the product from concept, you will build your own road map of communication plans and partnerships to drive traffic and customer acquisition, through various platforms and marketing channels.
You will be a passionate and enthusiastic individual who gets things done and makes an impact.
Responsibilities:
Responsible for the product and marketing development in line with company objectives
Define the communication strategies for new business development.
Own the copy, branding and creative development in line with the core proposition.
Measure and achieve the KPI’s set for the concept through your marketing initiatives.
Test and implement tactics to boost customer awareness and acquisition through various channels
Work with partners and channels to maximise consumer engagement
Be the internal voice of the consumer, backed by evidence, to support decision making.
Key Skills:
Broad knowledge and experience of all marketing platforms
Write briefs and present possible solutions to promote various services and products
Competent in Research and analysis to be able to identify potential audience
Should be Proficient in all aspects of marketing ideally product marketing
Campaign creation and execution , plus managing and tracking effectiveness of campaigns (ROI)