Membership Sales Officer
Salary: up to £30,000
Hours: Monday – Thursday 8.30am-5pm and on Friday 8.30am-4.30pm
My client based in Bracknell is looking for a Membership Sales Officer to join their team. Membership is the foundation and heart of the company. You will be implementing the membership recruitment and retention strategy to achieve member growth, increase member engagement, and take up of added value services, as well as develop cross-selling opportunities.
Support the Membership Manager to execute the member recruitment and retention strategy, contributing to the achievement of the revenue budget for membership.
Undertake desk-based research to identify and qualify new member leads.
Conduct effective competitor analysis for targeted development activities.
Make prospecting calls and follow up incoming leads to secure the successful recruitment of new members.
Under supervision of the Membership Manager, generate bespoke proposals to support the recruitment process.
Execute the in-house new member joining process to induct them on accessing and benefiting from the full range of services.
Build and nurture relationship with members to proactively encourage the uptake of membership services via various communication channels.
Conduct regular meetings/calls to members to identify and develop sales opportunities, including sponsorship.
Support the Membership Manager in delivering regular member engagement activities/events utilising digital platforms.
Participate in the annual renewals process, ensuring accurate and efficient subscription collections.
Progress resignation notifications in line with procedures.
Contribute to member communications, including email correspondence, newsletters and welcome packs.
Provide member feedback and insight towards the development of new member offerings to enhance the membership package.
Prepare and compile analytical reports, to support strategic decision making and inform operational plans.
Maintain GDPR compliance when handling member data.
Ensure CRM system and member records are maintained and updated in accordance with procedures.
Skills and Knowledge:
Consultative selling and business development skills (essential).
Experienced in corporate membership environment (desirable).
Knowledge of the built environment (desirable).
Proven commercial acumen.
Excellent communication skills, both written and spoken.
Excellent customer service skills.
Driven and results orientated.
Excellent team working.
Experienced in building relationships with key stakeholders and colleagues.
Willingness to travel as and when required.
Life Assurance – 4 times annual gross reference salary (after confirmation)
26 Annual Holidays (pro-rata) and additional Bank Holidays etc.
Employee Assistance Programme (24/7 confidential service)