B2B Strategic Marketing Specialist
Salary: £40,000 – £43,000 (plus a bonus and benefits)
Location: Sunbury
Working hours: 38.5 hours per week
(Monday – Thursday 08:30 to 17:30 and Friday 08:30 – 15:30) Additional hours as required for event attendance.
My client is seeking a B2B Strategic Marketing Specialist to join the Strategic Marketing team, you will be responsible for researching topics and campaigns, and creating assets and marketing tools that our sales teams can use to take to market. Working in consultation with regional directors, BDMs, TRG, Channel Marketing, and PR teams, you will identify the needs of our teams and collaborate with US and other channels to develop relevant assets.
You will also support PR efforts by aligning content and messaging with campaign goals, ensuring consistent communication across all media, and reporting on the use and impact of those assets to all stakeholders.
Responsibilities
Liaison with Business Managers and Business Development Managers (BDMs) to identify possible campaigns, markets, and products to focus on.
Research and develop ideas with all stakeholders. Use that research to create assets using all the marketing vehicles.
Bring together the necessary stakeholders to develop ideas and create video content. Take ownership of the entire process – from concept development and collaboration with the creative team through to promotion and reporting. Bring together the necessary stakeholders to develop ideas and create video content. Take ownership of the entire process – from concept development and collaboration with the creative team through to promotion and performance reporting.
Plan, coordinate, and execute key B2B events in collaboration with relevant internal and external stakeholders.
Experience
B2B selling or marketing experience (preferably both)
Fluent English, German or French, Spanish or any European language. Spoken and written to business level (bonus not required)
Experience of Excel, Word, and PowerPoint to intermediate level.
Good standard of numeracy
Experience with creation of video/case study content (desirable)
Experience with Email Marketing campaigns (desirable)
Experience with PR & Communications (desirable)
Education/Qualifications
Degree level educated (or equivalent) in a business-related discipline
Skills
Strong interpersonal and communications skills.
Good planning, research and analytical skills.
MS Word and Excel skills strongly desirable.
Confident, proactive, creative thinker with good attention to detail.
Ability to work independently and take initiative
Ability to work at all levels within an organisation (including senior management)
Ability to understand and deliver strategy
Ability to understand the local culture
Ability to work with a wide variety of people in a multicultural environment.
Must live within easy commutable distance of Sunbury on Thames.